The battle of the christmas shopping ad is well on the way with rivals John Lewis, Marks and Spencer, and Tesco all putting their first ads out.
Asda’s advert focuses on saving you money compared to the rivals. By mocking its rivals who promise to match each other while it promises to undercut the rest. A second advert focuses on its new home wine delivery service.
Asda is pushing the fact that it is selling decent wines at a cheap price.